KPI calculators
CAC, LTV, LTV:CAC, payback period, funnel conversion and ROI in one place.
€
Over the period, e.g. last quarter
In the same period
€
Per month
%
%
Share of customers lost per month
Customer acquisition cost (CAC)
€2,000
Customer lifetime value (LTV)
€30,000
LTV : CAC ratio
15 : 1
A common rule of thumb is 3 : 1 or better.
CAC payback period
3.3 months
Under 12 months is generally considered healthy.
*Calculations depend on the figures you enter. Subject to data availability; results may vary.
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