Holostik · Brand protection
CRM automation and cross-selling: 59% revenue growth at Holostik
As Strategy Business Analyst, Deepak combined CRM automation, cross-selling and lifecycle analysis to grow revenue, win more new business and cut operational costs.
- +59%
- Revenue growth
- +13%
- New business conversion
- −12%
- Operational costs
The goal
Grow revenue from existing customers, convert more new-business leads in B2B sales, keep customers longer and reduce manual operational work.
What we did
- Automated the CRM so follow-ups, handoffs and reporting no longer depended on manual work
- Used customer data to identify cross-selling opportunities with existing accounts
- Ran customer lifecycle analysis to spot accounts at risk and act before they churned
- Automated recurring operational processes and built analytics the team could act on
The results
- +59% revenue growth from CRM automation and cross-selling
- +13% new-business conversion rate in B2B sales
- +20% customer retention through lifecycle analysis
- −12% operational costs through process automation
Results achieved in Deepak Sharma’s role as Strategy Business Analyst at Holostik (Noida, India, 2017–2021).